Lenskart Articles

What makes Ray-Ban synonymous with eyewear? What makes it the most sought-after brand for eyewear for people across the globe? Ray-Ban always knew the pulse of the people. They have always introduced styles, which have captured the imagination of the lovers of sunglasses. Moreover, many of the sunglasses by Ray-Ban have never been out of […]

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Sunglasses have witnessed many trends over the years. Every decade had a contribution to make in terms of styles of sunglasses. What is ‘in’ today? No doubt, it is the wacky sunglasses. Looking silly is trending, whether you like it or not. Saw Lady Gaga of late? Rihanna, Miley Cyrus, Paris Hilton – the list […]

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Getting stuck, whether in a bad relationship, old unhealthy patterns or old schools of thought, can definitely hinder the peace of mind and progress of individuals as well as society, as a whole. That is where Fastrack’s advertising campaign, titled “Move On”, comes in. Fastrack is an Indian youth fashion brand that espouses confidence and […]

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Fastrack was launched in 1998 as a sub-brand of Titan. It was spun off as an independent brand of watches targeting the urban youth in 2005. Since then, it has infiltrated the lives of India’s youth with designs that were refreshingly different and affordable. After tasting success with watches, the brand jumped headlong into the […]

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Summers are finally here. Woollens have already given way to cotton.  People have started showing off their summer wardrobe. But, isn’t it true that nothing quite finishes a wardrobe for summer like a cool pair of sunglasses? Keeping up with the season, the designers have also showcased the latest pairs of sunglasses in New York […]

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Whether you are a keen follower of fashion trends or not, no one can escape its onslaught. Films, magazines, websites, blogs are all about them. Every new season brings in a new set of fashion highs and lows. While some trends go on to become classics, others are quickly forgotten. And this vicious circle continues… […]

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Robert Downey was spotted at the 82nd Annual Academy Awards wearing Oliver People’s Sheldrake glasses. When he sports his signature Ironman eyeglasses, he is a cynosure of all eyes. The star takes special care of the kind of glasses he wears. Whether it’s black, square, full-rimmed – Downey can carry any pair of sunglasses with […]

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Are you still humming to the ‘sunny sunny’ tunes of Honey Singh from ‘Yaarian’? Remember party by the pool and cool shades Honey Singh was wearing?  Well, summer is at the doorstep and you would not want to be left behind while shopping your summer accessories – most importantly your sunglasses.  Like all fashion trends […]

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Iconic eyewear brand Ray Ban is known for its authenticity, originality and novelty. Adorned by icons like John F Kennedy, Bob Dylan and James Dean, Ray Ban is still a major player with modern style gurus like David Beckham, Brad Pitt and Ryan Gosling. Whether it’s the iconic aviator or the trendy wayfarer or the […]

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Bollywood has always been at the fore front when it comes to setting new trends in eyewear. The fashion aficionados always look up to their favourite actors to get a whiff of what’s ‘hot’ and what’s ‘not’. Whether it’s the ‘Dabangg’ look of Salman Khan or the ‘nerdy’ look of Deepika Padukone in Yeh Jawani […]

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